NFL Sunday Ticket
The Story
DIRECTV prime package during the fall is the NFL Sunday Ticket package. It offered almost every single NFL game on Sunday. One of the ways DIRECTV helped their on-the-go-customers take this experience with them was to incorporate it on other devices. With the success of the original app, there was a need to want to add other features to the app along with updating the overall look and feel.
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The Ask: To add a fantasy feature and an option to favorite and follow players feature.
Project Details
ROLE: UI Designer
TOOLS: Photoshop, Box
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The Original Design
Current Features
• Live broadcast of available games​
• Game chips for each game to give a quick overview of each game currently on, will be on or has finished​
• Highlights of each game​
• Stats and Standings and Schedule​
• Social sharing
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Features to Add
• Fantasy football integration​
• Player tracker (able to search and favorite players)​
• In- app big play alert notifications​
• Tune to game on TV from game chip
Competitive Audit
A competitive audit was done with several apps that had football fantasy features along with options to follow players.
NFL Fantasy App
Yahoo Fantasy App
CBS Fantasy App
Key Findings
• User were able to build teams, pick players and trade.
• Every player had a details summary and stats
• User were able to see their leagues and matchups
Design Challenges
• Adding in features that will work on Mobile, Tablet and Web (Web had other features not available for Mobile or Tablet.
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• Designing a fantasy feature that would keep people in the experience.
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• Designing for both landscape and portrait views.
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• Limited to only catering to current NFL Fantasy players
Low Fidelity Wireframes
The Final
